According to relevant data, in 2012, the two values of the tire industry (industry output value and sales revenue growth rate) dropped sharply from 16.97% and 17.5% in 2011 to 0.01% and 1.89%; In 2013, it was 3.8% and 2.13%; In the first eight months of 2014, the growth rates were 3.37% and 0.09%, a decrease of 1.52 and 2.22 percentage points compared to the first quarter, and a decrease of 1.06 and 1.65 percentage points compared to the same period last year. The production of tires is close to 300 million, a year-on-year increase of 11.3%; The industry's profit increased by 7.95%, with a 15 percentage point decrease in growth rate. The tire profit increased by 3.8%, with a year-on-year decrease of 26.6 percentage points.
Industry analysts from Shangpu Consulting pointed out that the "new normal" of the rubber industry is manifested in four aspects: firstly, the industry's economic growth rate has begun to shift from a high-speed growth rate of about 20% to a single digit growth rate of about 5% for nearly three years; Secondly, structural adjustment has become the primary task of industry development, adjusting product structure, raw material structure, and market structure, continuously optimizing and upgrading; Thirdly, the driving force for development will shift from factor driven and investment driven to innovation driven, shifting from quantity growth to quality improvement, service growth, and "green" growth; The fourth is that some problems that were previously covered up by high-speed growth will be concentrated and exposed during this period, and some uncertain risks will become apparent. Development will face new challenges and opportunities.
Behind the increase in quantity and the decrease in price is the collision between the changes in the industry's development environment and conditions, and the contradictions accumulated by the industry's rapid growth over the years. At present, the domestic and foreign economies have entered a period of deep adjustment, with weak demand in the product market, low fluctuations in rubber raw material prices, increased uncertainty, and increased costs of various factors. Various rubber products such as tires have prominent structural surplus contradictions, severe homogenization competition, and various forms of price wars.
Dongguan Zhenggong Electromechanical Equipment Technology Co., Ltd. was founded in 1988 in Dongguan, Guangdong. Its main products Small open mill, Small internal mixer, Small tablet press, small vulcanization machine, Small extruder, and various customized laboratory mixer rubber and plastic mechanical equipment. Established the Taiwan Joint Venture Business License in 2009, after more than 30 years of research and development and creation. It has been located in Houjie Town, Dongguan City, Chinese Mainland Province, mainland China.